I am a highly accomplished Creative Director with 25 years of experience delivering award-winning, results-driven creative for a diverse range of brands. Most recently, I served as Managing Director and Experience Director at Crafted, a leading independent digital agency in NYC. In this comprehensive leadership role, I oversaw all facets of the business, including new business development, team management, client relations, creative oversight, and web development.
Known for crafting innovative, engaging solutions that connect with audiences and drive results, my extensive portfolio includes work for global clients like BMW, Duracell, NBA, Visa, Emirates, HP, and Gillette. My campaigns span cross-channel marketing, digital platforms, and experiential experiences, earning accolades from prestigious industry awards such as Cannes, Clios, One Show, and D&AD.
Having recently sold his company and relocated to Weston, Florida, I am now seeking new opportunities to leverage his deep expertise and passion for growth in a dynamic organization.
11/2011 - Present
Founder and Managing Partner of an independent digital agency in NYC outputting beautifully crafted digital experiences.
Clients: Duracell, AMC Network, Aaptiv, Asics, Izod, Banana Republic, NBA, Walmart, NY International Auto show, Bloomberg
07/2012 - 05/2014
Creative Lead
Client Management and Presentations.
Staff Hiring, Managing, Mentoring & Development.
Clients: Citi, Visa and NY State, Emirates, HP, Gillette, Cognizant
05/2008 - 06/2012
Creative Lead on several high profile 360 BMW projects.
Helped launch the BMWi brand here in the United States
Oversaw the BMW brand and maintained it’s Company Identity on all Tier 1, Tier 2 and Tier 3 marketing efforts.
Staff Mentoring & Development.
Clients: BMW, Wendy’s, Panasonic, Dyson
12/2004 - 04/2008
Was part of a special design team assembled to enhance and work on all aspects of the agency.
2007 Saatchi & Saatchi NY - Cannes ‘Agency of the Year’
Clients: Ameriprise, Air Tahiti Nui, Folgers, Stuffit Deluxe, Wendys, Miller Lite, I Love NY
05/2001 - 12/2004
Branding, Website Design & Development and Management, Book Design, Menu Design and various other event collateral.
Clients: Rocco DiSpirito, Union Pacific Restaurant, Rocco’s Restaurant.
12/1998 - 12/2002
Branding, Website Design & Development and Management for various Clients
BMW approached us to mount the launch of its electric vehicle, starting with the ActiveE field trial.
Thinking beyond the car, we hosted a collaborative discussion about the future of mobility, creating tools to gauge the impact of electric vehicles on lives.
We developed the BMW Documentaries franchise - a film series that asks questions and rouses conversations across the web.
We rolled out the Evolve mobile application and dashboard, letting drivers track and compare their driving to see if the ActiveE is a good fit.
Tools and content were spread socially, growing a community that lives on.
Strategic Leadership · Creative Ideation · Team Leadership · Client Communication · Business Development · Go-to-Market Strategy · Cross-team Collaboration · Digital Marketing · Customer-Focused Selling · Consumer Insights · Stakeholder Management · Client Relations · Analytical Skills · Key Metrics · Product Marketing · Oral Communication
09/1999 - 06/2004
09/1987 - 06/1991